Mineros – Building investor confidence on a global scale

Mineros

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Web Design
Communications
Print & Editorial Design
Social Media

Mineros

Building investor confidence on a global scale

‍The Challenge
Mineros is a gold mining company with over 50 years of experience in the responsible exploration, development, and production of gold across Central and South America.

After listing on the Toronto Stock Exchange, Mineros faced the challenge of building brand recognition and credibility among North American investors. The existing Spanish-only website had been designed for a local audience, making it difficult for international investors to access financial information or understand Mineros’ unique story.

The Solution
To engage global investors, Mineros needed a bilingual website that positioned the company as a credible and responsible gold producer dedicated to sustainable mining practices.

Our team restructured the site from the ground up, transforming a complex, outdated architecture into an intuitive experience built around investor needs. Working closely with Mineros, we reorganized and refined content to highlight financial performance, sustainability, and community investment. The new website also balances two key priorities: meeting Colombian regulatory requirements for publicly listed companies and aligning with the standards North American investors expect.

The design of the new site reflects Mineros’ evolution as a company, appealing to a global audience while retaining its warmth and cultural identity. Clean typography, a refined colour palette, strategic use of visuals, and a modular layout bring structure and confidence to the brand’s digital presence.

Experience the Mineros website.
Mobile view
Following the website launch, our team was asked to extend the refreshed design system to key corporate materials, including presentation templates, social media assets, and internal stationery, to ensure brand consistency and a cohesive visual presence across all touchpoints.

Mineros iPhone Mockup Mineros Sustainability Infor Graphic
Notebook
Social Media
The bilingual website guides investors through Mineros’ story with clarity and intent by highlighting its performance and sustainability commitments. The new site also balances two key priorities: meeting Colombian regulatory requirements for publicly listed companies and aligning with the standards and usability that North American investors expect.
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