Olive and Soy is a full-service design consultancy helping businesses grow, innovate, adapt, and evolve. We believe in the power of creativity to solve complex challenges and achieve exceptional outcomes. With a unique blend of big agency expertise and boutique care, we provide customized solutions to help you wield the power of your brand and drive your business forward.

At our core, we’re problem-solvers using design thinking, intellectual grit, and cross-discipline expertise to tackle even the most complex challenges. Our team comes from a variety of backgrounds in design, digital media, strategy, and finance – we provide diverse perspectives and bold solutions.

We can help you:

  • build your brand
  • grow your business
  • launch a service or product
  • maintain stakeholder/investor confidence
  • attract and retain top talent
  • ignite corporate culture
  • communicate clearly and effectively
  • engage with your community
Brand Mark: Hippo at the centre, with the words "Strategy", "Design", and "Insights" surrounding it.

How we are different

We believe that every challenge is an opportunity in waiting. We dive deep into our clients’ businesses, immersing ourselves in their world to gain a comprehensive understanding of their unique realities. From there, we create bespoke solutions that tackle those challenges head-on and position our clients for growth and success. Our end-to-end services and strategic advice ensure smooth executions – we’re with you through it all!

Using design thinking, we deliver a range of services to solve challenges across 3 key areas:


We uncover unique and authentic stories that elevate brands, help solve business problems, and provide a meaningful launching pad for deeper conversations with relevant audiences.

  • Brand Strategy & Positioning
  • Brand Audits
  • Brand Architecture
  • Naming
  • Content Strategy
  • Communication Strategy

Branding & Design

Meaningful interactions start with authenticity. Consistency in the execution of your brand builds confidence and trust that your brand is dependable and genuine. We help you ensure your stories are told reliably and honestly across mediums.

  • Brand Identity & Logo design
  • Brand Guidelines & Toolkits
  • Packaging & Consumer Collateral
  • Print & Editorial Design
  • Signage
  • Photo & Video Shoot Direction
  • Website Design & Development

Strategic Communication

We believe that understanding our clients’ target audiences is essential to creating impactful communications. By delving into their motivations, behaviours, perceptions, frustrations, and unmet needs, we develop solutions that connect on a meaningful level.

Content Development and Engagement

  • Brand Storytelling
  • Content Development and Copy Writing
  • Video & Motion Graphics
  • Illustration

Marketing & Promotion

  • Digital & Print Advertising
  • Social Media
  • Conference & Events Collateral
  • Retail Experiences & Activations

Stakeholder Communications

  • Financial Reporting
  • Shareholder Collateral
  • Internal Communications

Our team

We are a team of strategists, designers, thinkers, and doers with a passion for transforming challenges into opportunities for growth.

As a team with wide ranging backgrounds in design and business, our broad perspectives result in highly suitable solutions that address the nuances and specific goals of every brand we work with.

No matter the challenge, our approach is simple:

  • we take time to understand each problem
  • explore and find opportunities within the constraints
  • build thoughtful design solutions together
Photo of Polina, Olive and Soy's Design Director, with Denis, Olive and Soy's Brand Strategist.

Our  philosophy

Co-Founders Design Director, Polina Blageova and Brand Strategist Denis Lam lead a unique team with wide ranging backgrounds in design and business. Driven by bold ideas and diverse perspectives we take pride in crafting solutions from a deep understanding of our client’s challenges, goals, and aspirations.

Our name was born from the combination of unexpected, but complimentary, skillsets and personalities. We believe that the best solutions are crafted from the intersection of diverse perspectives and design thinking.

We use this philosophy when adding team members or engaging clients. Our goal is to solve complex challenges while sharing our passion for design and creativity.

Join the pod! Grow alongside smart, talented people who will support you and cheer you on!