Relaunching two brands with shared values and credibility but with different investment mandates

The Challenge
Star Royalties and Green Star Royalties share a team of experienced capital allocators; our rebranding work needed to emphasize the relationship between the two, ensuring the companies mutually benefit from the reputation and expertise of their leadership team. At the same time, the two companies represent two portfolios that typically appeal to different types of investors.

The Solution
This resulted in two sister brands, which share design elements and have a clear association with each other. Still, each brand is differentiated with its own unique system of extended brand attributes.