A super adorable digital campaign
Every year the Canadian Association of Orthodontists celebrates National Oral Health Month (April) and National Orthodontic Month (October) by running month-long public campaigns. Olive and Soy were asked to create digital campaigns for each event that educate the public on the benefits of oral and orthodontic health and promote the use of orthodontic specialists for orthodontic treatment.
Our team had to address several challenges – create a campaign that both educates the public and promotes the orthodontic profession and ensures that the campaigns stand out from the hundred others happening at the same time during the two months.
Our creative approach was to introduce Super Tooth, a charismatic character who makes learning about oral and orthodontic health an enjoyable experience. Through a series of humorous situations, Super Tooth became the face of our campaigns, creating an emotional connection with our audience and captivating their hearts.
In honour of National Oral Health Month, Super Tooth offered tips to improve oral hygiene and enhance quality of life. The campaign emphasized the health benefits of maintaining proper oral hygiene and highlighted the importance of oral hygiene during orthodontic treatment.